For the prestigious Prémios AHRESP 2024, a comprehensive branding and communication strategy was developed to elevate the event’s visual identity. Celebrating excellence in Portuguese hospitality, restaurant, and tourism, the branding was crafted to reflect the awards' prestige and dynamism.
The branding features a modern, circular motif with vibrant gold and blue accents, symbolising innovation and tradition in the industry. These elements are carried across various communication channels, from digital signage to printed materials.The dynamic circular rings from the visual identity create a sense of movement and flow, connecting the awards to a broader, evolving industry.
The design system extends seamlessly across multiple touchpoints: outdoor displays, advertising, event banners, and elegant print designs such as invitations, menus, and certificates. The use of black backgrounds with glowing, illuminated rings conveys sophistication, while the overall clean typography ensures clarity and professionalism.
The motion design, as seen in the video below, further emphasises the fluidity and vibrancy of the branding. The moving circular elements transition smoothly between categories and visuals, giving a dynamic feel to the event and maintaining viewer engagement. This visual flow echoes the interconnectedness of the different sectors celebrated at the awards.
The branding not only set the tone for the prestigious event but also created a memorable and visually cohesive experience for attendees, sponsors, and nominees.