This branding project for José Marques, a distinguished Portuguese guitar luthier, draws on his commitment to handcrafted excellence and deep musical heritage. The brand identity needed to reflect the authenticity and precision of José’s custom-made string instruments, which are renowned for their superior craftsmanship.
The logo design is inspired by the curves of traditional guitars, combining elegance and craftsmanship in every stroke. The custom typography and geometric balance reinforce a sense of high-quality, meticulous workmanship, much like José’s approach to his instruments. The branding not only respects the heritage of Classical guitar-making but also places José Marques at the forefront of contemporary luthier design, highlighting his bespoke services to a global market of musicians and collectors.
José Marques | A master craftsman dedicated to creating custom guitars with precision, passion, and artistry. Each piece reflects a deep commitment to quality and a unique connection to the musician's vision.
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