FIFCA’24
Folklore, Culture and Arts Festival
Folklore, Culture and Arts Festival
The World so near!
The visual identity for FIFCA’24 embodies the festival’s spirit of cultural celebration and diversity. Drawing inspiration from the fluid movements of folklore dancers, the logo features dynamic, flowing shapes that evoke the graceful arcs and energetic spins seen in traditional dance. This movement-based concept captures the essence of folklore—an art form that thrives on rhythm, connection, and shared cultural heritage.
The bright, interwoven colors and symbolic motifs within the branding reflect the festival’s themes of unity and festivity. The colors are not only vibrant but thoughtfully selected to represent a spectrum of cultural influences coming together in a joyful celebration. The rhythmic flow of the logo and its surrounding elements adds a kinetic quality, creating an impression of perpetual movement, much like the dancers who will bring the festival to life.
This dynamic logo and visual system seamlessly adapt across digital and print formats, enhancing the viewer’s experience whether they encounter the branding on posters, social media, or event signage. The design captures the contagious energy of the festival, inviting attendees to become part of an immersive and vibrant cultural experience, one that honors both tradition and the evolving nature of folkloric expression.
T-Shirts – Festive and eye-catching apparel featuring the dynamic FIFCA logo and vibrant colors, designed to foster a sense of unity and excitement among festival attendees.
Mugs – A collectible item that brings the FIFCA branding into everyday life, featuring the festival’s logo and colors to keep the spirit of celebration alive beyond the event.
Bag – A functional and stylish tote bag showcasing the logo and colorful motifs, perfect for festival goers and as a reusable keepsake that reinforces FIFCA’s message of unity and cultural pride.
ID Cards – Custom-designed ID cards for various festival participants, including groups, organisers, staff, press, and rescuers. These cards help identify roles while reinforcing the festival’s visual identity and sense of unity.
Certificate of Participation – A thoughtfully crafted certificate celebrating each participant’s contribution to FIFCA’24.
Stage Background – A large-scale application of the FIFCA branding, where flowing patterns and bold colors set the tone for performances, amplifying the energy of the festival and creating an immersive atmosphere for audiences.
Patterns and Graphic Motifs – Symbolic patterns inspired by traditional dance and music, adding a sense of rhythm and movement to festival materials.
