It all started with one big dream…
by Femke Brasser
A home baker embarked on a journey, step by step, dedicated to turning her passion for baking into something more!
Crumbl.s Home Bakery was born from Femke Brasser’s passion for creating homemade, artisanal treats. The branding captures the essence of warmth, joy, and simplicity in baking, with a touch of playful sophistication that reflects her personal journey from a home baker to a growing business.
The logo design takes inspiration from a cake stand, symbolising where all the delightful “Crumbl.s” deserve to be placed. The typography combines a vintage, whimsical touch with modern elegance, embodying the balance between tradition and contemporary flair. The color palette, featuring soft pastels and vibrant contrasts, evokes feelings of comfort, home, and joy. From the business cards to the packaging, each visual element is designed to create a strong and memorable identity that resonates with both local and online customers.
