CLOROFILA - Feito com Amor is a brand that merges creativity with nature, crafting floral art and decor pieces that stand out through their sustainable and eco-friendly approach. The visual identity, inspired by organic forms and earthy tones, reflects the brand’s dedication to using natural materials in every piece. A refined logo featuring delicate leaves symbolises both growth and artisanal care, capturing the essence of the brand’s handmade designs.
The brand specialises in arrangements featuring different varieties of succulents, complemented by handmade vases crafted from upcycled and recycled materials. This conscious use of what nature provides emphasises Clorofila’s commitment to sustainability and innovative design. Each vase and arrangement is not only a piece of décor but also a statement of environmental respect, crafted with love and care.
In terms of visual branding, Clorofila’s identity seamlessly extends across various touchpoints, including packaging, business cards, labels, and even vehicle wraps, ensuring a cohesive and highly memorable brand presence in every interaction. The natural, muted color palette further enhances the organic aesthetic, invoking a sense of harmony with nature.
At the same time, the elegant and refined design elements invite customers to integrate a touch of greenery and botanical beauty into their homes, events, or businesses, creating a lasting connection between brand and customer.
