CBES Muge · Branding Proposal – This project was a pro bono initiative aimed at revitalising the visual identity of CBES Muge, a key institution dedicated to supporting and improving the well-being of the local community. The rebranding sought to modernize and enhance the visibility of the institution, aligning its visual communication with its mission of care and community support. Despite the thoughtful and creative proposal, the rebrand has not been implemented to this date, following a change in leadership within the institution.
The design work highlights the institution’s deep-rooted connection to the Muge community, beautifully expressed through a vibrant and inviting visual identity. The new logo concept, featuring a harmonious blend of a seashell and a heart, was crafted to evoke a profound sense of protection, care, and compassion—core values at the heart of CBES Muge’s mission.
This collaborative pro bono project, developed in partnership with Rafael Martins and João Apolinário, leveraged our combined expertise in Creative Direction, Graphic Design, and Photography to deliver a comprehensive and impactful brand identity. Our shared passion for visual culture fueled a collaborative process, resulting in a modern, innovative, and community-centric branding solution.
Rafael Martins @rafaelmontemormartins
João Apolinário @apolinariostudio