CAOS - Cocktail Bar – Located Lisbon at Rua de São Paulo, CAOS was a dynamic cocktail bar known for its edgy and bold identity, crafted to offer an immersive experience for cocktail enthusiasts. The visual branding combined striking monochromatic tones with energetic red accents, conveying a raw, rebellious vibe. Highlights included unique coasters, branded cocktail menus, and a creative promotional series with animal mask photography by Nuno Martinho, enhancing the mysterious ambiance.
Though CAOS permanently closed due to the Covid-19 pandemic, its impact lingers in Lisbon’s nightlife history. The brand identity I developed for CAOS lives on as a testament to the bar’s bold approach and unforgettable atmosphere, designed to keep guests coming back for a taste of controlled chaos.
In collaboration with CAOS, I developed a full suite of brand assets to enhance its eclectic personality. From striking business cards and coasters to a unique menu design, each element reinforced the bar’s ethos: “Catch us if you can.” The branding extended into merchandise, such as staff T-shirts, where playful messaging met bold graphic style, inviting patrons to become part of the CAOS experience.
CAOS gained recognition not only for its brand but also for its innovative cocktails. The bar’s celebrated bartender, Daniel Luís, brought additional acclaim by reaching The Final Bacardi Legacy - A Race to Win with his signature cocktail, “Piñ'ocho.” CAOS embraced this accomplishment by showcasing his creations, further elevating its status as a cocktail destination.
Photos with masks: © Nuno Martinho
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